I work with the Spooks at Edelman Digital in the UK, where they let me play on Twitter and come up with cool things to do for our clients.

I am a purist in my approach to working digitally. As a blogger on Seldom Seen Kid, and generally subversive type, being honest, transparent and holistic in what I do both personally and professionally, is very important to me.

I enjoy watching football (well, Watford), listening to and making music with my band Cedar, as well as the usual social bits and pieces.